Facts tell, stories sell.
Learn how to captivate and convert your ideal clients with ease.
Do you struggle with how to communicate onlineX
Do you find it difficult to stand out from your competitors,
Ddraw your ideal prospects to you and close clients X with ease?
Then you are ready to unleash the power of storyXelling.
- AS SEEN ON -
An obvious, if inconvenient truth
In order to get clients,
you have to attract leads. So, if:
Your website isn't bringing in qualified prospects.
Your email isn't turning subscribers into buyers.
Your social media isn't driving DMs from people who want to learn how to work with you. . .
YOU EITHER HAVE AN ATTRACTION ISSUE:
No attraction = no leads
No leads = no sales
OR YOU HAVE A CONVERSION ISSUE:
No conversion = no sales
Or (most probably) you have both!
so, what if one skill could transform your business?
Storyselling is that skill X No matter how big your desire is to serve, no matter how great your services, products or programs are, you simply can't create impact if you can't attract and convert the people you want to help.
Storyselling is the answer. But how do you do it X
You may have bought books, taken courses or even "adapted" what you saw other entrepreneurs doing but nothing truly worked. Maybe at one point you even hired a writer to do this for you X but while the investment
of time and money piled up X your results did not.
You're not alone X...
(many people are this EXACT position)
Do any of these M sound familiar to you?
01
You feel like a best kept secret. You struggle to communicate your unique value proposition and build brand recognition with your prospects and peers.
02
You can't get engagement. You don't know how to capture attention, create meaningful connections, and build relationships with potential customers online.
03
You lack consistency. How you "sound" on your website is different than how you sound on social. Your social posts appear every few days when you can think of something to share. You rarely email your list unless you have an offer.
04
Your lead generation is unpredictable. As a result, you often have to do big "pushes," launches or discounting to find new clients.
05
You have low conversion rates. You struggle to optimize your sales funnels, create compelling offers, and effectively communicate the value of your products or services.
PROFITABLE BRANDS REQUIRE Powerful,
persuasive copy
And that happens to be what i do best.
If we haven't met, I'm Lorraine Schuchart, founder of Prosper for Purpose. Once upon a time, I worked as a writer of stories about people and organizations. Then I took a job as an advertising copywriter. I had a mentor. I studied and applied what I learned and couldn't help mixing in some of my storytelling skills. I wrote for some of the most recognized brands in the U.S., including Jeep, Nabisco, Owens Corning,
La-Z-Boy, Marco's Pizza and more.
I earned 9 Addy Awards in one year and became the company's most requested copywriter, but I still had not fully realized how valuable the intersection of story and selling actually is.
It wasn't until I left that job that I realized this blended approach to writing often worked just as well in organic (non-sales) marketing. Why? Because businesses, nonprofits and entrepreneurs have to consistently persuade others with the power of their ideas, perspectives and personalities (a.k.a. brand!). Team Prosper and I use this skill when we write for our clients and when we write for our agency. It's a game-changer.
STORIES GET PEOPLE TO LISTEN, CARE, REMEMBER AND ACT.
When you combine storytelling with copywriting, you drastically increase your ability to SELL. Why? Because selling is the ability to transfer your enthusiasm for how you help to your prospects. You convey that enthusiasm through your words. The copy on every marketing asset you write (website, funnels, email, social, ads) determines your ability to get the right people to say yes to working with you.
What if you could create copy so powerful, so persuasive, that your ideal clients were inquiring daily and sales became easy and predictable?
Introducing the...
The Storyseller Society🖋️
The Membership for Entrepreneurs and Teams
Who Want to Make Storyselling a Superpower!
The Storyseller Society is an educational membership that transforms entrepreneurs who feel intimidated, overwhelmed and frustrated about how to stand out in their market into confident, compelling storytellers who are able to attract and convert clients with ease by utilizing the power of strategic, sustainable storyselling.
PEEK INTO YOUR FOUNDATIONAL Chapters (MODULES)
What's included M in The Storyseller Society?
FIRST DRAFTS
Brand Story Mapping
In this chapter you will learn the essential brand stories to master for unparalleled success and create your first story map. You'll also be introduced to our proprietary process, The Cycle of Engagement, the basis for understanding which stories are important at every stage of your prospect's journey.
Walk away with:
The top 10 brand stories and how to write them.
A story map for your first brand story.
The 4 C's of Storyselling and how to use them in your writing.
The Cycle of Engagement Framework
Emotion mining
Character Connection
You are the storyteller but your client or customer is the hero of every sales story. In this chapter, we'll look at the psychology behind creating an emotional connection with your prospects and understanding their problems, symptoms/behaviors and deepest desires.
Walk away with:
An understanding of the psychology of emotions in storytelling and its influence on consumer behavior.
Clarity around your ideal client’s problems, symptoms and deepest desires.
A dialed in, better-than-ever USP (unique selling proposition).
Your 5 Core Belief Story System.
THE PLOT THICKENS
Storyselling by Sales Stage
From awareness, education and consideration, the messaging to your prospects changes based on the stage of the sales cycle. This is the chapter that teaches you how to effortlessly (almost) move your prospects through these stages using our Cycle of Engagement Model as your guide.
Walk away with:
Your key messages for each stage of your Cycle of Engagement map.
Developed "Snapshot stories."
Confidence around which stages work best for sharing your proven process, professional expertise, case studies and more!
Your stories for overcoming objections before they happen!
Story climax
Marketing Copy that converts
From landing pages to social selling, here's how to bring it all home by incorporating the Storyseller's System into your marketing.
Walk away with:
Core Stories that can be adapted by channel
Your Marketing KPIs (key performance indicators)
Your Storyseller Content System
Writing Templates and Examples
And that is only the beginning! You'll also receive:
Monthly digital Story Kits with Lessons + Templates so you can Learn + IMPLEMent quickly
Monthly live "Ask me anything" q+A sessions to get you unstuck no matter where you are on your storyseller journey
access to the storyseller society community where you can collaborate and get feedback from your peers
Imagine: X what would it feel like to finally be able write copy that helps you capture attention, create meaningful connections, and build relationships
with potential customers online X
What would change in your business if you had the ability to write compelling copy for your website and landing pages X that turned leads into customers?
(without ever again fearing the dreaded blinking cursor.)
01
Copy that reads like you talk, only better ... because you are not like anyone else and your copy should reflect that! This is how you draw the right people to you and repel the wrong people! (Because you don't have time for the wrong people!)
02
Copy that makes your ideal client believe you're speaking right to them. They've never felt so understood!
03
Copy that makes your offer simply irresistible... and leaves people wanting more. People who will follow you and invest with you and then tell others to do the same. This is how you build a legacy of impact.
what the Storyseller Society Is NOT...
The Storyseller Society is not a program or a course. This means you are never "behind" because you go at your own pace.
The Storyseller Society is not done-for-you service. You will need to implement what you learn in order to see results.
The Storyseller Society is not exclusive. Entrepreneurs and team members at any stage are welcome. Good writing requires practice and continuous improvement. Start where you are.
We're including a few of gifts to get you started!
Founding Member bonuses
01
Be sure your brand is positioned for success
The Peerless Brand Positioning Course
This course helps you build a peerless market position for your brand. From purpose and promise to strategy and storyselling, this course helped hundreds of entrepreneurs position their brands online when it was offered in 2020.
02
Uplevel your image
On Brand Visuals
You can say all the right things, but if your visual identity doesn't fit the narrative, you'll confuse the people you want to attract. Follow this guide to ensure your copy and visuals area a perfect pair!
03
And, for our pay in full members
A Review of your online character
How do you portray yourself online? Are you putting your best, most authentic self forward? Find out with this one-time only bonus for our founding members who pay in full. You will supply us with links to your website and social media profiles and I (or a member of our team) will provide feedback and suggestions in a detailed report! This bonus ALONE is worth more than the cost of your membership!
BECOME A FOUNDING MEMBER OF
The storyseller M Society
Brand Story Mapping (Value $197)
Character Connection (Value $197)
STORYSELLING BY SALES STAGE (Value $197)
MARKETING COPY THAT CONVERTS (Value $197)
11 Monthly DIGITAL STORY KITS (TOTAL Value $2167)
Peerless Brand Positioning bonus (Value $297)
ON BRAND VISUALS (VALUE $97)
PAY IN FULL Audit BONUS (Value $497)
total value $3299 (not including PIF BONUS)
Founding Member's Price =$497 only through July 28!
What She Said
"Lorraine is a good writer who knows how to structure a convincing story. And she simply "gets it" when it comes to understanding what it takes to own a business. I 'm looking forward to working together again in the future!"
OKSANA
What He Said
"When Lorraine helped us understand how we could convey our unique value it was an 'aha' moment. She saw what made this organization special. And when it was brought to life on our nonprofit website, we saw a significant increase in interest and support."
JASON
SO Come on and join us while you can
This Is A Limited Time Offer!
We will be closing the doors to the Storyseller Society on July 28 so we can
get ready to welcome our founding members. When the doors reopen, the membership will substantially increase.
This is your chance to make storyselling your superpower for the lowest investment the Storyselling Society will ever offer! By becoming a founding member, you will lock in your membership and never pay more as long as you maintain an active status.
In addition, you will have the opportunity to influence the monthly digital kits, have "first dibs" on hot seats and more!
There will never be a better time to join the Storyseller Society!
guaranteed
The 100% SatisfactionGuarantee
If, within 10 days of receiving your first Storyselling Society training,
you are unsatisfied for any reason, you can simply email us at connect@prosperforpurpose.com and we will issue you a refund.
NO RISK AND SO MUCH TO GAIN:
Gain confidence in your copywriting skills
solve your PROSPECT Attraction problems
confidently convert Your ideal clients
BECOME A FOUNDING MEMBER OF
The storyseller M Society
Brand Story Mapping (Value $197)
Character Connection (Value $197)
STORYSELLING BY SALES STAGE (Value $197)
MARKETING COPY THAT CONVERTS (Value $197)
11 Monthly DIGITAL STORY KITS (TOTAL Value $2167)
Peerless Brand Positioning bonus (Value $297)
ON BRAND VISUALS (VALUE $97)
PAY IN FULL Audit BONUS (Value $497)
total value $3299 (not including PIF BONUS)
Founding Member's Price =$497 only through July 28!
SOME COMMON QUESTIONS WE HEAR
Our Frequently asked questions
How often will | get new trainings?
In month one, you will receive the 4 foundational modules AND your bonuses .Each month after,you will receive 2-4 "trainings" within one subject area.
How much time will the membership require
That depends on where you are as a writer. If you're already getting good social media engagement, respectable open rates on your email and conversions from your website, you may spend as little as an hour each week. If you're struggling with those things, then you should schedule several hours each week to study and implement.
This is your chance to be a FOUNDING MEMBER of the Storyseller Society. Not only will you pay the
lowest fee, you will receive bonuses designed get you unstuck, personal attention and a no-risk guarantee.
The opportunity ends on July 28 so the only question is:
WHAT ARE YOU WAITING FOR?
BECOME A FOUNDING MEMBER OF
The storyseller M Society
Brand Story Mapping (Value $197)
Character Connection (Value $197)
STORYSELLING BY SALES STAGE (Value $197)
MARKETING COPY THAT CONVERTS (Value $197)
11 Monthly DIGITAL STORY KITS (TOTAL Value $2167)
Peerless Brand Positioning bonus (Value $297)
ON BRAND VISUALS (VALUE $97)
PAY IN FULL Audit BONUS (Value $497)
total value $3299 (not including PIF BONUS)
Founding Member's Price =$497 only through July 28!
WHAT HE SAID
We had a proven business model and were growing, but slowly. When Lorraine and her team took over our communications, we expanded quickly.
BRIAN
WHAT SHE SAID
"Lorraine is amazing at doing a deep dive into the core of a company or organization and developing their story and brand messaging. She has vast experience and her skill set is beyond match... I don’t hesitate when it comes to referring her."
Kelly